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What is graphic design?

Graphic design - the unique art form. With graphic works - explains decorating representing - we encounter throughout his life. Graphics is present everywhere - on the street, in books, and sometimes in our own body! We learn the art of design through road signs, advertisements, illustrations, magazines, packaging for a variety of goods, including cigarettes and headache tablets, manufacturer's logo on T-shirts and even labels with washing instructions of various kinds of products. And this is not a phenomenon of the modern world. In the streets, pointers, logos, shop signs, banners and ads, and went to the ancient Egyptians, and medieval Italian.

Graphic design is inherent in a number of functions. And the first of them - different. Design of sorts and differentiates: it helps to distinguish one company, organization or even an entire industry on the other. The second function of design - informative. Many designer products are designed to clarify the consumer a variety of issues: how to carve a duck or you need to register the newborn. Finally, the third function of graphic design is the emotional impact. Design works cause us a certain feeling, help us understand their involvement in the surrounding world of objects and form a definite opinion about the topics.

Among graphic designers There is an old joke: "Bad graphics still did not kill anyone." By this is meant that the design performs primarily decorative function, and the design process - it is rather a question of the correct choice of font and color in the name of the main goal: to end product turned out successful and gained "artistic" character. Journalists like to use the adjective "designer" in relation to the Market frankly products embarrassing consumer brightness clearance and pretentiousness decor: bottles with fancy neck labels, new logo dubious company.

So there was a phrase such as "designer water", "designer jeans" and even "designer babies." Unfortunately, other graphic designers really involved in the creation of such a flashy tinsel.

Imagine now that the design is banned or it simply disappears one night of our lives. Disappears advertising will not newspapers and magazines, the Internet will not, will not science - all that serves us food for discussion. Will books available only to the wealthy people, shells and shells instead of money, shred works of literature, a handful of universities and only the most basic medicines, requiring no instructions for use of David Nepo

Without the design process of designing the objective world and its components - the structure and organization of word and image, the differentiation of objects and concepts - the only means of conveying information to us will be speaking! If all this happened, we would have entered into a new "time of troubles": the dark years of ignorance, prejudice, superstition, and low life expectancy.
Graphic design and its goals, and applications - not frivolous extravagance, pleaded make beautiful objects around us. This is an integral part of our modern world, it is so integrated that Marshall McLuhan called us "the people of the printing of civilization."
Design does not develop in a vacuum. This book begins with a study of the fundamentals that form the design: economics, ethics, technology, theory and history of art. In this part of the book traces the development of the design for several centuries - from its origins, originating in medieval Germany, to contemporary trends, covering areas such as the design of corporate brands and magazines, cinema design and website design.